Sitewide Savings
Sitewide Savings
Indulge in the cosy warmth of merino wool this Black Friday and embrace the season in comfort with savings on all styles.
Why choose merino?
Our 100% superfine merino wool naturally regulates baby's body temperature. Clever fibres create a microclimate around their body, allowing air to circulate, as the fabric absorbs and releases moisture. Soft and snuggly, it's also hypoallergenic and has antibacterial properties.
Shop our comfort collections
Why merino is perfect all year round
Merino wool is perfect for summer and winter. From absorbing moisture to regulating temperature, merino keeps baby safe whatever the weather.
The iconic Go Go Sleeping Bag
Our award-winning sleep bag is the world's first natural baby sleep bag to use 100% superfine merino wool to keep baby at a safe, regulated temperature.
Helpful temperature and layering guides
Follow our handy guides to help you select the right merino sleeping bag and to find out when to adjust layers for the changing seasons.
