NEW IN

Say hello to new
foraging friends

Our new woodland print brings fairytales to bed with them, available in our sleepwear range.
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AWARD-WINNING

Discover the iconic
Go Go Sleeping Bag

Available for 0 to 4 years old, our sleeping bags have a whole host of amazing benefits.
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Why Merino wool?

Humans are clever, but nature is smarter and Merino wool is nature's wonder fibre that has evolved over a million years...

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We're award winning, thank you!

Our Go Go Sleeping Bags have won 'Best Sleeping Products' at the Baby Awards and 'Baby & Child Sleepwear Brand' at the Made For Mums and recently Gold at the 'Junior Design Awards'.

Junior Design Awards 2020/21 Gold Winners Merino Kids UK
Made for Mums Awards 2020 Silver Merino Kids UK
Baby Awards 2019 Winners Merino Kids UK
Check our handy temperature guide and find the best weight Go Go Bag and sleepwear layers to dress your baby in this winter. It will give you peace of mind that your baby is at a safe temperature throughout their sleep.
Is your baby warm enough?
Check our handy temperature guide and find the best weight Go Go Bag and sleepwear layers to dress your baby in this winter. It will give you peace of mind that your baby is at a safe temperature throughout their sleep.
Read now
Discover the iconic Go Go Bag - Our Go Go Sleeping Bag is the world's first natural baby sleep bag to use 100% superfine merino wool to keep baby at a safe, regulated temperature throughout their sleep.
Discover the iconic Go Go Bag
Our Go Go Sleeping Bag is the world's first natural baby sleep bag to use 100% superfine merino wool to keep baby at a safe, regulated temperature throughout their sleep.
Shop now