NEW IN

Say hello to new
foraging friends

Our new woodland print brings fairytales to bed with them, available in our sleepwear range.
Shop now
AWARD-WINNING

Discover the iconic
Go Go Sleeping Bag

Available for 0 to 4 years old, our sleeping bags have a whole host of amazing benefits.
Shop now

Why Merino wool?

Humans are clever, but nature is smarter and Merino wool is nature's wonder fibre that has evolved over a million years...

find out more

We're award winning, thank you!

Our Go Go Sleeping Bags have won 'Best Sleeping Products' at the Baby Awards and 'Baby & Child Sleepwear Brand' at the Made For Mums and recently Gold at the 'Junior Design Awards'.

Junior Design Awards 2020/21 Gold Winners Merino Kids UK
Made for Mums Awards 2020 Silver Merino Kids UK
Baby Awards 2019 Winners Merino Kids UK
Why Merino wool is perfect all year round
Let's take a closer look at why Merino wool is perfect for summer and winter. From absorbing moisture to regulating temperature, Merino wool is the safest fabric you could use all year round.
Read now
Discover the iconic Go Go Bag - Our Go Go Sleeping Bag is the world's first natural baby sleep bag to use 100% superfine merino wool to keep baby at a safe, regulated temperature throughout their sleep.
Discover the iconic Go Go Sleeping Bag
Our Go Go Sleeping Bag is the world's first natural baby sleep bag to use 100% superfine merino wool to keep baby at a safe, regulated temperature throughout their sleep.
Shop now