RWS Certified New Zealand Merino Wool

When choosing clothing and sleepwear for your baby, comfort matters, but so does knowing where the materials come from. At Merino Kids, we use 100% RWS Certified New Zealand Merino wool, carefully selected for its exceptional softness, natural performance and responsible origins. 

The Responsible Wool Standard (RWS) is a globally recognised certification that ensures wool is sourced from farms committed to the highest standards of animal welfare, responsible land management and full supply chain traceability. This means every stage of the journey, from farm to finished garment, is independently verified, giving families confidence in the products they choose for their little ones. 

By choosing RWS Certified New Zealand Merino wool, you're not only wrapping your baby in naturally breathable comfort, but also supporting farming practices that prioritise animal wellbeing and environmental stewardship.

What Does RWS Certification Mean? 

The Responsible Wool Standard is a voluntary global standard that verifies wool comes from farms that take a progressive approach to animal welfare and environmental management. Farms and supply chain partners are audited against strict requirements, helping ensure that certified wool can be traced from its source right through to the finished product. 

For parents, this means greater transparency, greater accountability and greater confidence in the materials touching their baby's skin every day.  

Why We Choose RWS Certified Merino Wool 

At Merino Kids, we're passionate about creating products that are better for babies, families and the world they'll grow up in. That's why we've chosen to use RWS Certified Merino wool across our collections. 

The Responsible Wool Standard provides independent assurance that the sheep producing the wool are treated with care and respect, with strict requirements for their health, welfare and handling. It also promotes responsible farming methods that help protect soil health, biodiversity and the natural environment. 

Equally important, RWS certification ensures complete traceability throughout the supply chain. From the farm where the wool is grown to the finished product in your hands, every stage is carefully tracked and verified. This transparency allows us to maintain the quality, integrity and responsibility that families expect from Merino Kids.  

Why New Zealand Merino Wool? 

New Zealand is renowned worldwide for producing some of the finest Merino wool available. Raised in the country's unique climate and open landscapes, Merino sheep produce exceptionally soft, high-quality fibres that are both comfortable and durable. 

Our superfine New Zealand Merino wool feels gentle against delicate skin and is naturally suited to babies and young children. Unlike many synthetic fabrics, Merino wool works with your child's body to help maintain a comfortable temperature throughout the day and night. 

The fibre's unique structure allows it to respond to changing conditions, helping keep little ones warm when it's cool and comfortable when temperatures rise. Combined with its natural softness and breathability, it's easy to see why Merino wool has been trusted by families for generations.  

The Benefits of RWS Certified Merino Wool 

Choosing RWS Certified New Zealand Merino wool means enjoying all the natural advantages of Merino fibre alongside the confidence that it has been responsibly sourced. 

Naturally Gentle

Superfine Merino fibres are exceptionally soft, making them ideal for babies' sensitive skin.

Breathable

Merino wool regulates body temperature by responding to changes in the environment.

Moisture Managing

Merino fibres absorb and release moisture vapour, helping your child stay comfortable.

Responsibly Sourced

RWS ensures wool comes from farms that meet rigorous animal welfare and land management standards.

Fully Traceable

Every step of the supply chain is independently audited and verified for transparency.

Naturally Durable

Merino wool is resilient and long-lasting, helping products maintain their comfort and quality over time.

Found Throughout the Merino Kids Collection 

Our RWS Certified New Zealand Merino wool is at the heart of the Merino Kids collection, delivering natural comfort and trusted performance across a range of essentials for babies and young children. 

You'll find it in our: 

  • Go Go Sleeping Bags 
  • Cocooi Sleeping Bags 
  • Merino Clothing & Layering Pieces 
  • Baby Bodysuits 
  • Merino Leggings 
  • Merino Beanies 
  • Merino Booties 
  • Everyday Merino Essentials 

Each piece is thoughtfully designed to make the most of Merino wool's natural benefits while reflecting our commitment to responsible sourcing and exceptional quality. Whether it's sleep time, play time or on-the-go adventures, families can feel confident knowing their little one is wrapped in the comfort of RWS Certified New Zealand Merino wool.  

Frequently Asked Questions

RWS stands for Responsible Wool Standard, a globally recognised certification that verifies wool comes from farms committed to high standards of animal welfare, responsible land management and supply chain transparency.

Traceability means the wool can be tracked throughout the supply chain, from the farm where it was produced to the finished garment, ensuring transparency and independent verification at every stage.

RWS Certified New Zealand Merino wool is used throughout the Merino Kids collection, including Cocooi Sleeping Bags, Go Go Sleeping Bags, baby clothing, bodysuits, leggings, beanies, booties and everyday Merino essentials.

RWS certification promotes farming practices that support responsible land management, helping to protect soil health, biodiversity and the natural environment while maintaining high animal welfare standards.