About Merino Kids | Our story
Coming Soon
We’re thrilled to announce that Merino Kids is now part of the Jamie Kay family, a beloved New Zealand brand known for creating beautiful clothing for little ones. While we’re busy behind the scenes preparing something truly special for Spring 2025, you can still enjoy our timeless Merino classics, designed with the same care and quality you’ve always loved.
Although our full range isn’t available at the moment, rest assured your favourite Merino styles are here to keep your little ones cozy and comfortable. We can’t wait to share what’s coming next!
Sweet dreams until then… 🌙
Discover Our Baby Sleepwear Brand
Merino Kids™ is an international award-winning company from New Zealand that specialises in using 100% natural fibre and merino, for the design of newborn, baby, infant and toddler sleepwear. The company was founded by Amie Nilsson in 2003 and since that time has grown significantly to now become one of the global leaders and commentators of using natural fibres for young children.
"When I first started Merino Kids back in 2003, it was born out of necessity for my first daughter Lily. As a mother researching the availability of baby, infant and toddler sleepwear products, I was shocked at the number of synthetic products that were flooding the market. More so I was dismayed at the size and state of the unregulated global industry. Using my background in textile design and my knowledge of merino as a 100% natural wonder fibre, I decided to make a difference."
Amie Nilsson
Our mission
Our mission at Merino Kids™ is to make a difference to the lives of all families with young children. We are passionate about bringing you the safest, functional yet innovative and beautiful products, made from only nature’s best 100% natural materials.
These values now run across a range of products designed to make a difference to the lives of families with young children. Their success is proven and global demand for the award-winning designs is growing daily.
"We use 100% natural materials to create finer, safer garments that insulate that insulate and breathe better in both hot and cold environments, ensuring young children and babies are perfectly adapted to their sleeping environments."
Amie Nilsson
The famous Go Go Bag
Amie Nilsson is an internationally recognised designer, specialising in the design of 100% natural products to promote the health and vitality of babies and toddlers. Her first product, the Go Go Bag™ was created when Lily kept waking up cold in the night after wriggling out of her blankets, and Amie's search for natural products uncovered no natural solutions.
