Ethics + Charity

Our superfine merino is sourced from New Zealand and Australian farms through Woolmark accredited farmers who meet the highest on-farm standards. This provides our customers with certainty that product quality, animal welfare and health, environmental, economic and social values are positively addressed. 

Our merino growers pride themselves on their best practices to ensure the highest on-farm standards with respect to animal welfare, farming practices, and environmental management. 

Maintaining high animal welfare standards is an essential part of Merino Kids values and as a company we believe in best farm practice e.g. non mulesed and the use of ‘ethical wool’. For this reason we seek to develop relationships with farmers who share our core values. Merino Kids use superfine merino wool that is sourced from sheep that have not been mulesed.

New Zealand-grown merino sheep are reared and run on high ground, where fly strike isn’t an issue, so the practice of mulesing is not a problem in New Zealand.

In Australia we source wool from Bally Glunin Park which has received many awards for its approach to animal welfare and land management. Merino Kids is proud to partner with The Woolmark Company and further details of this relationship are available here.

Charity partnerships  

(Temporarily paused due to COVID-19. We apologise for any inconvenience)

Bags of Love is our charity project in partnership with Stripey Stork to help provide essential items to families in need. You can help by donating your freshly washed, pre-loved, any-branded sleeping bag, that will go directly to a baby in need. 

Post your sleeping bag to our stockist's store and in return you will recieve an exclusive 25% off any Merino sleeping bag. 

Follow these simple steps:

  • Package up your pre-loved sleeping bag along with a note with your name and email address.
  • Send to our stockist, Natural Baby Shower, at 55 Guildford Road, GU19 5NG.
  • We will donate it to Stripey Stork.
  • You've helped a baby in need!
  • Recieve your exclusive 25% off code via email for a new Merino sleeping bag.

    About Stripey Stork

    Stripey Stork was started in August 2013. They are a volunteer run charity based in Surrey, started by a group of mums who wanted to see the items their babies and children no longer needed re-used in the local community. They support children and parents experiencing hardship by working in partnership with social services such as children’s centres, health visitors, women’s shelters and other social service agencies. All donations go directly to the families they support, and each item to someone who specifically needs it.

    The concept is simple. They accept donations of new and pre-loved toys, clothes and equipment for babies and children, and after making sure they’re safe and clean, they re-home them to local families in need. Stripey Stork prides itself on passing on items in great condition. It's important the families who receive items feel they are receiving a gift and not a handout.

    Stripey Stork